Tips for Designing Business Cards
Although businesses nowadays are focusing on online marketing strategies, there’s no doubt that the use of business cards still works. While the use of business cards may look outdated, many appreciate the more personal attributes attached to them. Unlike online forms, these small printed materials containing your business name and contact details have a physical form that cannot be deleted outright by accident or on purpose.
Undoubtedly, one of the best ways to let potential customers keep your business card for long is to go for an elegant design. You can design your cards by yourself or choose from various designs of business cards online. Whatever option you take, here are helpful tips.
Make It Simple
The main purpose of a business card is to relay the basic details about your business. You may not need to put as many information on it. You can have the logo of your company on it. This will help potential customers identify your business from your competitors.
Give the Complete Details
Aside from your business logo and name, a business card should also contain the company address, telephone number, fax number, email address and website. If the kind of your business cannot be deduced from your business name, you should specify it. You can also include other important data as long as your business card does not look cramped with all the details you give.
Ensure Easy Readability
Another objective of a business card is to give instant information about your business. If your business card is cramped with information, it may not serve its purpose. It is important that you decide on the most important details and choose easy-to-read font styles. This way, all details are readily readable.
Choose the Best Color
According to a study, potential customers hold on to a colorful business card much longer than to a plain white card. While you should go for colorful business card, you should see to it that the shades do not interfere with the readability of the details on the card.
